Simeng Tao

Led annual brand and portfolio planning across skincare and personal-care brands, translating consumer insights, market trends, and commercial priorities into localized positioning and growth initiatives for the China market.

Developed a social-listening-led consumer insight framework, converting real-time social and e-commerce signals into actionable recommendations for target audiences and product positioning, ensuring consistent cross-channel execution.

Provided critical China consumer insights that informed early-stage product direction for YA-MAN'S ACE series, leading go-to-market communication strategy from concept to launch and contributing to category-leading sales and market share in China's home beauty-device market.

Managed external partners, including media agencies and MCNs, to ensure marketing quality and efficiency, improving overall media ROI by 20% through rigorous content briefing and performance review.

Spearheaded integrated multi-brand campaigns, generating USD 800K in same-night sales on RED and over USD 15M in Gross Merchandise Value (GMV) during a single flagship creator session on Tmall livestream.

Cultivated and managed a KOL and celebrity partnership pool, collaborating with over 5000+KOLs across RED, TikTok, and Bilibili to support content co-creation and media activation.

Built and led a cross-functional team of 18 direct reports, establishing robust team structures and workflows that sustained consistent year-over-year brand growth.

Managed global-to-China brand entry and growth strategy for key prestige brands like Estée Lauder, L'Oréal Luxe, and Coty on Amazon, driving 30% Year-over-Year revenue growth by defining positioning and launch priorities based on local consumer needs.

Collaborated with Amazon US teams to identify and prioritize international brands for China market entry, evaluating brand fit, consumer demand, and market timing to build a scalable cross-border brand pipeline.

Served as the primary brand partner for international prestige brands entering China, effectively bridging global brand standards with local market execution across campaigns, product launches, and channel strategy.

Led business reviews for the consumables unit, aligning cross-functional priorities and supporting key decisions on category planning, launch timing, and resource allocation.

Contributed to building RED's e-commerce business from its early stages, establishing merchant acquisition, partnership frameworks, and operating foundations.

Leveraged community trends, consumer insights, and platform data to identify category whitespace and high-potential SKUs, translating insights into stage-specific growth strategies and bestseller development.

Orchestrated the successful debut of Australian brand Unichi's face cream, achieving a same-night sellout of EUR 200K by coordinating launch strategy, celebrity seeding, inventory, and pricing.

Incubated and scaled over 30 international brands, consistently exceeding sales targets and delivering top-tier growth performance across the e-commerce unit.

Directed the comprehensive operation and management of offline stores within the cosmetics and fast fashion categories.

Achieved significant sales growth by developing and optimizing integrated marketing campaigns and promotional strategies.